ABOUT THE BRAND.

Fashion grounded in your authenticity and positivity. 

Cody Kevin Thompson is an up and coming artist and designer born and raised in Washington Heights, New York. 
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The seed for PURALIEU (pronounced: pe-ra-loo) was planted in 2011 with the desire to eradicate the pressure to look and dress a certain way. PURALIEU is a brand that stands behind all of the unique and diverse people walking the earth. PURALIEU is about embracing who you are and using your authenticity to be noticed and to be your most comfortable and positive self. 

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Cody (owner/creator) has always had a passion for art and fashion, styling for friends and family before he was even out of uniforms. His charisma and uniqueness have always set him apart from the crowd.

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From a young age, Cody began creating his own diverse characters  and developing their stories over time. These characters each have their own journeys, and he hopes to portray that in his clothing and his artwork. 

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Be prepared for what's to come ... Cody K Thompson wants to introduce the world to PURALIEU.